Please click ｔｏ enlarge
Teenage agony column of the magazine is printed on a Kleenex tissue paper.
Agency: Ogilvy & Mather, Mumbai, India
一見フツーの雑誌ですが、これティッシュに印刷されていて、記事は「10代の悩み」。ここにもいじめや自殺など怒りと悩みが満載。泣けてきたらこれを使って。。というすてきなアイデア。
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