7月の国内平均日照時間は約1時間だそうですが、陽が出たときの暑さもただごとではありません。異常気象と地震が相次ぐ世の中。mag-liteの日本向けプロモーションは出稿計画、ビジュアル、サイトともクリエイティブがよくできています。エアーズ・ロックとプラントの対比は自然災害と人工災害を象徴して秀逸。柏崎原発を思い出させます。過去のブランディングはこちらを。そろそろ地震対策かな。。。
＊
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